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HelloFresh is a healthy eating company with the freshest ingredients and the most delicious recipes.

$8.74-$9.99

(Updated to January 2018)

Amazon Meal delivery entered the growing meal kit industry, only recently, in the middle of 2017.

Pricing: $15.99 to $19.99 for a 2-person meal 

(Updated to February 2018)

Companies that provide meal kit deliveries offer a wonderful service that basically ensures a box full of the complete ingredients that you need for cooking your evening meal will be delivered straight to your door. Meals that are planned, with ingredients that are portioned and ready to cook! Companies like Hello Fresh, Blue Apron and Plated have been instrumental in making meal kit delivery services very popular. A new arrival to the industry is Amazon Meal Kits who announced their entry to this industry in mid-2017.  Currently, Amazon Meal Kit Services is still not available nationwide, but with the acquisition of Whole Foods and their investment in the Amazon Fresh groceries service, the company is clearly taking the meal kit industry seriously.

I have now tried a few dishes from Amazon Meal Kits and am ready to provide a comprehensive comparison to Hello Fresh; one of the largest meal kit companies.

It is important to note that the meal kit services offered by these two giants are very different and would therefore appeal to quite different consumers.

In my opinion, HelloFresh would appeal to people who want on ongoing meal kit service delivered to their door on a weekly basis.  A service that offers classic recipes with many variations. 

Alternatively, Amazon Meal Kits offers a great deal of flexibility which will probably appeal to people who like easy to make recipes and only want to utilize a meal kit service occasionally.

Variety of Plan:

Hello Fresh offer three different plans – the Classic Plan, offering 3-4 dishes per week for 2 or 4 people, the Family Plan offering 2-3 dishes per week for 4 people and the Vegetarian Plan which is ideal for 2 or 4 people and you get a choice of 3 recipes per week. In comparison, Amazon Meal Kits offers options that are much more flexible.  You don’t need to commit to any subscription or type of plan. Amazon Meal Kits are available through the Amazon Fresh system, and you can add as many meal kits as you like to your Amazon Fresh cart and receive this order a few days later. All Amazon Meal Kits are designed for two people.  To order these, you do need to have an Amazon Fresh account.

Variety of dishes:

Hello Fresh offers a total of 16 recipes per week, divided between their three plans.  8 in the Classic Plan, 5 in the Family Plan and 3 in the Vegetarian Plan. This means  that in the Vegetarian Plan you don’t have flexibility when choosing your dishes. You can’t swap and change the dishes from the different plans. With Amazon Meal Kits, the variety of dishes changes regularly, and it can also differ based on location. Moreover, Amazon Fresh also offers some other meal kits options such as Martha & Marley Spoon and Tyson Tastemakers.

Beef chilli by Hellofresh
Beef chilli by Hellofresh
Salmon Donburi Bowl by Amazon Meal Kits
Salmon Donburi Bowl by Amazon Meal Kits

You can find out if the service is available in your area by simply searching the term “meal kits” in the amazon fresh search, like in here.

Style and complexity of dishes:

I have to say that every dish I tried from both Amazon Meal Kits and Hello Fresh tasted great and I was more than pleased! It does appear to me that Amazon Meal Kits is more focused on providing meal kits that involve a very short cooking time, stating that all of their recipes take 30 minutes or less to prepare. From what I experienced, some of their meal kits took even less than that in real life.

Quality of products:

Both Amazon Meal Kits and Hello Fresh provide products that are of a very high quality. Hello Fresh states that their meats are primarily sourced domestically and are all natural and all poultry is both antibiotic and hormone free. Their pork is certified to be ethically farmed and is also hormone free, and lastly, their seafood is all natural and sustainably sourced.

Amazon meal Kits inside box
Amazon meal Kits inside box
Hello Fresh Products
Hello Fresh Products

The box:

Hello Fresh delivers their meal kits in a specifically designed and labeled medium size carton box. Inside the book, the contents are beautifully organized. The ingredients of each recipe are wrapped in a separated labeled bag, which is very convenient. The cooled proteins are on the bottom of the box with a large amount of ice, so the box can be left outside for some time, without any concerns for the health of the ingredients inside.  With Amazon Meal Kits, each dish comes in its own small labeled box, that is wrapped and labelled with the dish name along with an image of the dish. It is well organized inside and since the box is small you can simply place it straight in the fridge until you are ready to use it. Inside the box you can find all of the ingredients for the recipe, including the proteins. There is no ice inside the box but the box is delivered in an Amazon Fresh cooler bag with sufficient ice inside.

Amazon meal Kits Box
Amazon meal Kits Box
Hello Fresh Box
Hello Fresh Box

The app and website:

Hellofresh has a well organized and easy to use website and app. Everything you need to do such as registering, selecting and changing  your plan and desired dishes for the week, specifying your eating preference, changing your payment method etc., can all be completed online very easily. With Amazon Meal Kits it is quite different since the meal kit service is ordered through the Amazon Fresh interface. These purchases do not require a subscription and can be purchased if you wish, as a one off type of purchase.  You can make as many changes as you like to your order, usually until the day before your delivery time.

Hello fresh app
HelloFresh app
Amazon meal kits app
Amazon meal kits app

Plan Terms:

When it comes to plan terms, the two companies are also very different in what they require. Hello Fresh offers a subscription service, with the option to skip weeks if needed. They also offer some flexibility in choosing the delivery day based on your location and you can cancel the account online. On the other hand, Amazon Meal Kits are simply ordered through your Amazon Fresh account. An Amazon Fresh account comes at a fixed cost of $14.99 per month for Prime members. Shipping is free once you reach a minimum spend of $50 in an order. As you can combine groceries with your purchase, it is really quite easy to reach this minimum amount, even if you want only one or two meal kits per week. There is no subscription required to receive the Amazon Meal Kits service. You simply need to select the meals you want and add them to your Amazon Fresh cart. All meals are designed for 2 people.

Add-ons:

With Amazon Meal Kits, as you can combine the purchase of the meal kits with your regular grocery shopping it would probably be more correct to say that the meal kits service is an add-on to your grocery shopping! Hello Fresh offers two different add-ons. Firstly, they have a nice selection of kitchenware for sale including items such as prep tools, cooking ware, knives and storage solutions.  Secondly they offer a monthly wine subscription, at a cost of $89 for a selection of 6 bottles per month. You can choose from either a red, white or mixed wine plan).

Pricing:

Hello Fresh offers the Classic and the Vegetarian Plans for $9.99 per serving per person. The Family Plan, which is suitable for 4 people, is available for $8.74 per serving per person. There is no extra shipping cost. With Amazon Meal Kits, the cost of the meal kits varies from $15.99 to $19.99 for a 2-person kit. Since Amazon Meal Kits is available through Amazon Fresh account, there is a fixed cost of $14.99 per month for Prime membership. Shipping is free once you reach a minimum of $50 in an order. Since you can combine groceries with your purchase, it is very easy to reach this minimum amount, even if you only want one or two meal kits per order.

HelloFresh is a healthy eating company with the freshest ingredients and the most delicious recipes.

$8.74-$9.99

(Updated to January 2018)

Amazon Meal delivery entered the growing meal kit industry, only recently, in the middle of 2017.

Pricing: $15.99 to $19.99 for a 2-person meal 

(Updated to February 2018)

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