HelloFresh shares fall as it pushes back estimate of when it will break even

Note: We write our honest review on each product, however, we might receive a sales commission to support this website. See our full disclosure here.

HelloFresh added it now planned to achieve break-even during the course of 2019.

Shares in German meal-kit delivery firm HelloFresh slumped on Monday after it said it no longer expected to break even in the fourth quarter of this year as it plans to invest margin profits to support growth.

HelloFresh added it now planned to achieve such break-even on adjusted earnings before interest, taxes, depreciation and amortization (AEBITDA) basis during the course of 2019.

The company’s shares were down 6.6 percent as of 0800 GMT, while the German small-cap index traded 0.8 percent lower.

It follows other companies across the online takeaway and meal-kits sector such as Delivery Hero or Just Eat, who decided to shelve profitability targets this year and spend heavily in order to gain greater market share.

HelloFresh, which competes with struggling U.S. rival Blue Apron, said investments would include such measures as price reductions, increase in meal selections in the U.S. market and scaling up of a new value brand.

The margin on AEBITDA improved by 6.1 percentage points to negative 1.2 percent in the second quarter, the company said.

Excluding the impact from Green Chef, acquired in March, HelloFresh already achieved break-even at the AEBITDA margin on a group level.

At the same time, the company raised its target for 2018 constant-currency revenue growth, excluding Green Chef, to 32 to 37 percent, from previously 30 to 35 percent.

Revenues at constant currencies grew 48 percent in the second quarter to 339.9 million euros ($387.21 million), with 43 percent growth in the United States and 55 percent in the international segment.

Blue Apron said on Aug. 2 its second-quarter revenue fell 25 percent, missing analysts’ estimates, as fewer customers signed up for its service.

HelloFresh
10 Free Meals + Free Dessert for Life + First Box Ships Free

About the author

Share
Quick Navigation
Top Delivery Services
green chef logo
Green Chef Meal Kits Review – Our Hands-On Experience In 2024 
HelloFresh
HelloFresh Meal Delivery Review 2024
Home Chef Meal Kits Review-Our Hands-On Experience In 2024
dinnerly_logo
Dinnerly Meal Kits Review-Our Hands-On Experience In 2024
Blue Apron Meal Kits Review-Our Hands-On Experience In 2024

Related Articles

Hello fresh interior box
What is a Meal kit Delivery Service?
memorial day 2020
The Best Meal Kits for the Memorial Day Long Weekend
mothers day meal kits
The Best Meal Kits for Mother’s Day
The Best Fresh Meal Kits
Father’s Day meal kits
The Best Meal Kits for Father’s Day
Sun Basket Diabetes-Friendly Meals|Sun Basket Diabetes-Friendly Meal Kits
Sunbasket Diabetes-Friendly Plan Review
Sun Basket Meal
Sunbasket Lean & Clean Menu Review
Sun Basket Vegetarian vs Hello fresh Vegetarian (1)
Sun Basket Vs Hello Fresh Vegetarian Meal Kits
Sun Basket Vegetarian vs Blue Apron Vegetarian|kale and ricotta tarts Blue Apron
Sun Basket Vs Blue Apron Vegetarian Meal Kits
Sun Basket vs Green Chef- Steak Salads|Steak Salad Dish by Sun Basket|IMG_4698 (1) (1)|Green Chef Steak Salad
Sun Basket vs Green Chef: Steak Salads
Sun Basket Vegetarian|Spicy barbacoa tofu burgers|Organic protein crunch salad|Greek Feta Dip
Sun Basket Vegetarian Plan Review
Sun Basket vegan vs Green Chef vegan (1)|Portobello burgers by Sun basket|PESTO PASTA PRIMAVERA
Sun Basket Vegan vs Green Chef Vegan
sun basket vegan|Southwestern black bean and tempeh chili|Organic rainbow Asian salad|Avocado hummus
Sun Basket Vegan Meal Kits Review
Sun Basket Paleo vs Green Chef Paleo (1)|sun-basket-paleo-meal|Green Chef Paleo
Sun Basket Paleo Vs Green Chef Paleo
Veestro: Prepared Meal Delivery Review|Veestro Carrot osso|Veestro fried chicken
Review: We Tried Veestro Meal Kits
Veestro Box|BREAKFAST PIE WITH OATMEAL|BOLOGNESE PASTA|THAI CHICKEN STEW
Review: Veestro Weight Loss Plans
green chef new box
Review: Green Chef Paleo Menu
fresh-Salad-low-carb
Review: Hello Fresh Keto and Low Carb Plan
Thai Turkey Lettuce Cups
Pros and Cons for Meal Kits
Green Chef products|CHERRY PORK MEAT LOAVES WITH A BBQ SAUCE|CHICKEN IN CAPER SAUCE green chef|VEGGIE-STUFFED CREPES
Review: Green Chef Organic Meals
Prepared Meal Delivery Vs Grocery Store
Prepared Meal Delivery Vs Grocery Store
Pescatarian vs Keto
Pescatarian Vs Keto: The Full Comparison
Nutrisystem frozen healthy diet meals (1)|nutrisystem women plan
Nutrisystem Woman’s Plan: Review
Pescatarian benefits
Pescatarian Diet Benefits
Pizza_Margherita Nutrisystem|nutrisystem logo|Nutrisystem frozen healthy diet meals (1)|Nutrisystem featured menu|nutrisystem vegetarian plan
Nutrisystem Vegetarian Program
freshly
Meal Kits Vs Prepared Meal Delivery Service
purple carrot look inside the box
Meal Kit FAQ: Everything You Need to Know
Are Meal Kits Worth it?
Meal Kits Industry Trends 2020
blue apron box|Yellow curry and lemongrass tilapia Blue Apron|Blue Apron Sheet pan cilantro chicken with veggies
Is Blue Apron Healthy? The New Blue Apron Wellness Plan
Little Spoon Plates Review – Is It Worth It?
How to Prepare for Coronavirus
How to Prepare for Coronavirus
green chef delivery
How to Recycle Your Green Chef Box
Home Chef Vegetarian Menu|home chef veggie menu|Home chef veg lasagna
Home Chef Vegetarian Menu Review
Home Chef pescatarian meal
Home Chef Pescatarian Meals Review
Home Chef Lunch Review
home chef keto plan|Roasted Salmon with Ginger-Scallion Sauce|Apple & Chicken Salad
Home Chef Low Carb Meal Kits
home chef salmon
Home Chef Keto-Friendly and Low Carb Menu Review
home chef salmon
Home Chef Low Calories Meals Review
Home chef express
Home Chef Express Meals Review
home chef keto plan|everyplate meal
Home Chef Alternatives
Organic protein crunch salad
High Protein Dinner Options Using Meal Delivery Service
oven ready hello fresh|Hello fresh sustainability promise
HelloFresh Pescatarian Meal Plan Review 2023
hello fresh gluten free steak
HelloFresh Gluten-Free Meals 2023
hello fresh gluten free steak
HelloFresh Low Sodium Meals
Hello Fresh Ingredients
Hello Fresh Whole30 Diet Options
Hello Fresh
Hello Fresh Vegan Plan Review
Hello Fresh Oven Ready Meals Review
Hello Fresh - yellow squash flatbread
Hello Fresh Meals For One Person
Hello Fresh Southwestern Spice Blend Recipes|Chipotle Chicken and Rice Bowl|Sweet Potato and Poblano Quesadillas|Blackened Barramundi and Pineapple Salsa|Crispy Southwestern Chicken Cutlets|One-One-Pot Beef and Black Bean Chili-Beef-and-Black-Bean-Chili
Hello Fresh Southwestern Spice Blend Recipes
Hello Fresh Recycling|Hello fresh interior box|hello fresh ice bottom
Hello Fresh Recycling
Hello Fresh Gnocchi Meals
Hello Fresh - Dinnerlunch|Hello Fresh - balsamic fig chicken|Hello Fresh Meal
Hello Fresh Dinner to Lunch Meal Review
Hello fresh for families
Hello Fresh for Families
Hello Fresh|HelloFresh carb smart
Hello Fresh Diabetes Meal Options
Hello-Fresh-Chicken|Chicken Pineapple Quesadillas|Chicken Sausage Pizzas|Apricot Ginger Chicken|Melty Mozzarella Chicken Pomodoro Bake|Vietnamese-Chicken-Bowls
Hello Fresh Chicken Meals Review
Hello Fresh Salmon meal kits|Lemon Garlic Salmon Fillets Hello Fresh|Wasabi Zinger Salmon Hello Fresh|Shrimp & Lemon Risotto Hello Fresh|Lobster Ravioli and Shrimp Hello Fresh|Salmon En Papillote
Hello Fresh Best Salmon and Seafood Meals
Green Chef Vegan and Vegetarian
Green Chef Vegan Menu
Hello Fresh Pork Meals
Hello Fresh Best Pork Meals
blue apron Salmon|green chef|Green Chef’s Salmon with Parmesan Sauce|Green Chef’s Salmon with Parmesan Sauce|Blue Apron Salmon Burgers
Green Chef vs Blue Apron: Salmon Showdown
Green Chef products
Green Chef Gluten-Free Plan Review
Green Chef products|Keto green chef
Green Chef Keto Meals
Dinnerly low calorie options
Dinnerly Low-Calorie Menu
Dinnerly vegetarian meals|Vegetarian Pad Thai with Carrots & Snow Peas dinnerly
Dinnerly for Vegetarians
Green Chef Box
Green Chef FAQ- Popular Questions Before Ordering
blue apron
Blue Apron Weight Watchers Meal Review
dinnerly-meals
Dinnerly FAQ: Things to Know About Dinnerly Before Ordering
Blue Apron Box
Blue Apron Vegetarian Menu Review
BLUE APRON VS SUN BASKET- STEAK DISHES (1)|Parisian Steak Frites- blue apron|Steak and roasted sweet potatoes by Sun Basket
Blue Apron vs Sunbasket: Steak Dishes
blue apron Salmon
Blue Apron Meals for One Person
Blue Apron
Blue Apron Healthy Meal Kits
Blue Apron Box
Blue Apron Alternatives
Dinnerly vegetarian meals|Vegetarian Pad Thai with Carrots & Snow Peas dinnerly
Best Meal Kits for New Moms
Melty Monterey Jack Burger Hello fresh
Best Meal Kits for Fast Food Fans
Best Meal Kits for Dinner Party
Best Meal Kits for Dinner
Best Meal Kits for a High Protein Diet
Best Meal Kit Service to Order During Quarantine Days (1)
Best Meal Kit Service to Order During Quarantine Days
dinnerly-meals
Best Meal Kit for $5
Best Meal Delivery Services in Washington ,DC
Best Meal Delivery Services in Utah 2022
Best Meal Delivery Services in Utah 2023
Best Meal Delivery Services In Pittsburgh 2022 (1)
Best Meal Delivery Services In Pittsburgh 2023
meal delivery in Austin
Best Meal Delivery Services In Austin 2023
meal delivery chicago
Best Meal Delivery Services In Chicago 2023 – Eat Better At Home
best meal delivery NYC
Best Meal Delivery NYC
Atlanta
Best Meal Delivery Services In Atlanta 2023
Home Chef - Snappy Steak & Guacamole Taco
Best Home Chef Recipes Review 2023
Best HelloFresh Alternatives
Hello Fresh Steak and Meat Meals
Best Hello Fresh Steak and Meat Meals
Hello Fresh Tacos and Quesadillas|Sweet Potato and Black Bean Tacos|Sesame Beef Tacos
Best Hello Fresh Tacos and Quesadillas
Best Healthy Meal Delivery Service Miami
Best Healthy Meal Delivery Service Miami
Hello Fresh - yellow squash flatbread
Best Hello Fresh Recipes Review 2023
Every Plate Box
Best EveryPlate Alternatives
blue apron Black Bean And Zucchini Enchiladas
Best Blue Apron Vegetarian Recipes
Benefits of a Vegan Diet
Ketogenic diet benefits
Benefits of a Keto Diet
Are Meal Kits Worth it?|Are Meal Kits healthy|Cooking|Cooking Date|Fresh ingredients
Are Meal Kits Healthy?
Are Meal Kits Worth it?
Are Meal Kits Worth It?
Vegetarian vs Pescatarian
Vegetarian Vs Pescatarian: What’s the Difference?
soda alternatives
Top 7 Best Soda Alternatives for Cutting Down on Sugar
best food for bulking
Best Food for Bulking: What to Eat for Optimal Muscle Growth?
lean cuisine
Is Lean Cuisine Healthy: Busting the Myths
healthiest frozen meals
Top 10 Healthiest Frozen Meals for Quick and Nutritious Dining
7 Best Meal Replacement Bars for On-the-Go Nutrition
Best Emergency Food Supply in 2024: Reviews and Buyer’s Guide
How to Know if Potatoes Are Bad: Tips for Freshness and Safety
500 calorie breakfast
5 Delicious 500 Calorie Breakfast Ideas to Start Your Day Right
10 Fun Dinner Ideas for Kids That They’ll Actually Want to Eat
salami with grapes
8 Weird Food Combos That Are Surprisingly Good
balance breakfast
Hello Fresh Breakfast Options Review 2024
Competitors
Top 5 Blue Apron Competitors 2023
Nutrisystem frozen lunch and dinner
Nutrisystem Vs. Optavia: Which Is Better In Order to Lose Weight?
black friday deals
Black Friday 2023 Meal Kits Deals
Are Meal Delivery Services Healthy? How Meal Kits Can Help You Develop Healthy Eating Habits
weight watchers diet plans
Noom Vs. Weight Watchers – Which Diet App is Better For You?
noom
Nutrisystem Vs. Noom – Which Is The Best Weight Loss Program for 2023?
new parents
Best Meal Delivery Services For New Parents For 2023
nutrisystam - how it works
Jenny Craig Vs. Nutrisystem Vs. Weight Watchers
hello fresh unbox
Are Meal Kit Delivery Services Worth It?
Best DASH Diet Meal Delivery Services For 2023
Anti-Inflammatory Meal Delivery Services
Best Meal Delivery For Anti-Inflammatory – Tested & Approved For 2024
Hello Fresh Vegetarian Pizza
Hello Fresh Vegetarian Meals
freshly meal delivery
What Happened To Freshly? Freshly Closes Meal Delivery Service?
factor vegan meal example
We Tried Factor Vegan Meals – Here Is What We Thought
Flexitarian
Flexitarian Meal Plan Guide For 2023: Benefits, Food List & Meal Plan
factor low calorie meals
We Tried Factor Calorie-Smart Meals – Here Is What We Thought
Green Chef Review
Best Green Chef Vegan & Vegetarian Meal Kits Review
Purple Carrot Plant-Based Meal Delivery Review
How To Cancel Purple Carrot Meal Kits Subscription
Green Chef New Box 2021
How To Cancel Green Chef Subscription Service Quickly & Easily – A Full Guide
Gobble Review
How To Cancel Gobble Meal Kit Service?
How To Cancel Sunbasket Subscription 2023 Quickly & Easily
Everyplate meal box
How To Cancel Everyplate Subscription Quickly & Easily – A Full Guide
Chicken Tortilla Soup
10 Best Dinner Noom Recipes
Rachael Ray And Home Chef
Review Of Rachael Ray And Home Chef’s New Collaboration
meal kit reviews
Sunbasket Alternatives 2023
hellofresh christmas box
Hellofresh Holiday Box Review 2024
vegetarian diet benefits
Vegetarian Diet: What Is It? Benefits, Harms, Diet Plan & More
Sun Basket Paleo Review
Sun Basket Paleo Meals Review
Meal Kit History [Infographic]