Plated Vs. Blue Apron

Over the last few years, there have been many changes in the meal kit industry. With many new companies entering the industry, there is now much diversity and many options available for the consumer. However, with so many options available, it can be overwhelming and difficult to know which option is the best for you.

That is where we come in – Comparing all the companies that are available and providing a breakdown, so you are better able to select the company that is the perfect match for you.

Comparing all the companies that are available and providing a breakdown, so you are better able to select the company that is the perfect match for you. Two of the most well-known companies in the meal kit industry are Blue Apron and Plated. They have many things in common, but there are also a few important differences, so let’s get started!

Variety of plan

In this category Plated offers a flexibility – with 3 different plan options: 2,3 or 4-person servings and with each you can choose 2, 3 or 4 recipes per week.

With Blue Apron you have 2 plan options:

  • Family Plan for 4 people –  which provides 2-4 dishes per week.
  • A Classic Plan for 2 people –  you can choose 2 or 3 recipes a week.

Variety of dishes

When it comes to a variety of dishes, the winner is Plated, offering an enormous amount of 20 dishes per week! This is regardless of what plan you choose! Blue Apron offers a selection of 8 dishes with the Classic Plan, whereas the Family Plan they only offers a selection of 4 dishes per week. With both companies, you will find dishes that include vegetables, meat, poultry, pork, fish and seafood, but the diversity of dishes with Plated is better – many vegetarian dishes, low calories, kids friendly, high gourmet or casual food – you can find it all among the 20 dish weekly selection.

Style and complexity of dishes

We tried dishes from Both Blue Apron and Plated, and all the dishes were good. It would appear that some of the recipes offered by plated require a little more sophisticated cooking, and that is certainly a nice option if you are interested.  But don’t worry – Since they offer 20 recipes per week you can also easily select less sophisticated options.

Few dishes we tried from Plated: Spicy Crunchy Shrimp Bowls, Seared Steak or Roasted Eggplant Moussaka.

Few dishes we tried from blue apron: Curry Chicken & Vegetables, Roasted Fall Vegetable & Farro Salad or a more classic dish like Parisian Steak Frites.

Parisian Steak Frites by Blue Apron
Parisian Steak Frites by Blue Apron
Tomato poached cod
Tomato Poached Cod by Plated

Quality of products

Both Blue Apron and Plated offer very high-quality products. They both use farm fresh seasonal products and where they can, they also include organic ingredients. Blue Apron state that all meats they use have no added hormones and the seafood is always sustainably sourced. Plated state that they use 100% antibiotic-free meats, beef with no added hormones and sustainably sourced fish and seafood whenever possible. some of the ingredients used by Plated are handcrafted specialty items, and they supplement premium quality produce with organic ones when possible.

Blue Apron Products
Blue Apron Products
Plated Products- Inside Box
Plated products

The Box

Both companies deliver your order in a specifically designed and labeled carton box. Both place the proteins requiring refrigeration on the bottom of the box with sufficient ice, so the box can stay outside for few hours without any issues. The main difference between the two boxes is the organisation within the box.

Plated ensures that the ingredients of each dish have been sorted and labeled in a plastic bag so there is little sorting required. This is opposed to Blue Apron that does not label most of their ingredients and they are packed loosely inside the box. The only thing wrapped individually for each dish are small ingredients like spices, vinegar etc. So with Blue Apron, it is important to keep in mind that you will have to sort and match the ingredients of each dish which is an important time consideration.

Plated box
Plated box
Blue Apron Box
Blue Apron Box

The app and website

Both companies offer a well-organized and easy to use website and app. You can register, choose or change your plan, define your eating preferences, select dishes, change payment method etc – all online in a very easy and user-friendly way.

Plated app
Plated app
Blue apron app
Blue Apron app

Terms of plan

Both companies offer its service as a subscription service and not as a one-off.  Both companies provide the option of holding your account if you are needing to skip a week. They also both offer flexibility in being able to nominate your delivery day. With Plated the cancellation of your account is easier as it can be done through the app/website. This is opposed to Blue Apron that requires you to contact their customer service for cancellation. 


Plated offers a selection of two changing desserts every week, at a cost of 8$ each. That is a very useful and unique service – and it is always nice to finish a great dinner with a delightful sweet treat!

Blue Apron offers an excellent selection of wines, and they even provide recommendations for the right wine to accompany each dish, which is great! They also have a retail option, offering a selection of cookware and other kitchen supplies. Plated on the other hand, offers a selection of two changing desserts every week, at a cost of 8$ each.

Bottom Line

Both Plated and Blue Apron are good meal kit options. Both appealing to people who look for an up-scaled home cooked dinner, and both offer a range of dishes that includes classic and a little more complicated dishes. 

However, after trying boxes from both, we think that Plated is a much better option – We liked the style and the taste of the dishes better, and we were impressed by the huge amount of 20 dishes to choose from every week. Moreover, they are one of the only meal kit services to offer the option of two indulging desserts as add-on to your box. So our pick is Plated with no doubt! 


  • Outstanding variety of 20 weekly dishes
  • Recipes are Innovating and interesting every time, and just delicious!
  • Usually the portions are very generous
  • Great and inexpensive dessert add-on options

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