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Blue Apron delivers all the freshest meats, fish, fruits, and veggies direct to your door in an insulated box.

Welcome to our Blue Apron review:

In 2012, Blue Apron was the first meal delivery service to start operating in the USA as a meal kit delivery service. Its emergence was to herald a fast-growing trend in the USA. Blue Apron has undoubtedly withstood the test of time and remains, to this day, one of the most known meal kit delivery services in the country.

Blue Apron offers the delivery of professionally designed dinners with pre-portioned ingredients to your home. With Blue Apron you can enjoy cooking restaurant-quality meals in your kitchen. Blue Apron meal kits are not only designed to improve your evening cooking experience, but they are also meant to make life easier. Basically, they save you much needed time by eradicating the need for meal planning and grocery shopping all in one excellent service.  This service is also surprisingly affordable, not costing any more than standard meal preparations.

Who is it for?

In our Blue Apron review, we would say that the Blue Apron service is most appealing to people who enjoy cooking and eating tempting indulgent dinners at home. Their recipes are usually exciting and come with a twist of flavor. Moreover, it is clear that Blue Apron is dedicating time and effort to creating balanced and relatively healthy meals that are full of fresh vegetables and fruits.

With Blue Apron you get a lot of variety in that some of the dishes might take some time to cook, while others are quick and easy to prepare. The cooking time of each dish can vary from 20 minutes up to 45 minutes.

Blue Apron main benefits:

  1. Saves you grocery store time
  2. Variety of 10 changing recipes per week
  3. Quick meals at 20-45 minutes prep time
  4. Recipes for both experienced Home Chefs and beginners in the kitchen
  5. Good customer service
  6. One of the largest and most popular meal kit service in the US
  7. The menu supports different diets like vegetarian, carb-conscious, Mediterranean, low calories, and more.

Blue Apron Review: Plans to choose from

Blue Apron offers three different plan options:

  • signature Blue Apron plan for two people provides either two or three dishes per week. This plan Choose offers an ever-changing mix of recipes, including meat, fish, Beyond Meat, Weight Watchers Approved, Diabetes-Friendly recipes, Mediterranean recipes, and meals with less than 600 calories per serving.
  • The signature Family Plan for four people provides two-four dishes per week.
  • A unique vegetarian plan for two people provides either two or three dishes per week. This plan offers Meat-free dishes that celebrate the best of seasonal vegetarian produce.

Getting started

Getting started with Blue Apron is a breeze! All you need to do is sign up for the Blue Apron service via their website or app.  For newbies to this service, we have some great coupons for beginners here. After you have signed up, you simply need to choose your plan and then select your meals from their weekly menu. Some of these meals can include meals that are low carb, diabetes-friendly, low calories, vegetarian, quick cooking time, and more.

Once you have chosen your desired meals, it is merely a matter of waiting for the delivery!  A few days later, you will receive a labeled box that contains all the ingredients for your meals and very detailed step-by-step recipes pages. The final thing to do is to follow the recipes and then eat a perfect dinner! Bon-Appetit!

It is important to note that with Blue Apron, you have full flexibility to skip weeks whenever it is needed.  You can choose and swap recipes, which is very handy when planning a few weeks ahead. You can also cancel your subscription at any time. These account management tools mean that you only order what you want and when you want it, with no huge commitment involved.

Variety & Style of Meals:

Blue Apron offers ten weekly changing meals to choose from each week as part of their two-person plan and four-person plan with four meals. The meals provided by Blue Apron have been chef-designed and are home-cooked dishes with restaurant-quality results. 

The Blue Apron menu is about enhancing your dining life at home, and it can spice things up in the kitchen, allowing you to explore great new flavors regularly.

The immense variety of the Blue Apron dishes ranges from favorites such as Tacos and burgers to Asian style dishes like noodles and stir-fries and European classics that can include flatbread, pasta, and quiches. Blue Apron is very innovative with its menu, offering some fantastic collaborations with well-known chefs and food gurus.

They also occasionally offer dishes to cater for different popular diets and lifestyles, like Carb Conscious, Beyond Meat, Weight Watchers Approved, Diabetes-Friendly recipes, Mediterranean recipes, and meals with less than 600 calories per serving. Among their weekly menu, you will also be able to find vegetarian, and quick & easy dishes, with 20 minutes cooking time. We are big fans of the quick dishes and highly recommend including at least one of those in your delivery since it is so lovely to have a delicious but fast option available when you simply run out of time.

What must be included in our Blue Apron review, is the style of the dishes is usually somewhat sophisticated and can involve slightly more advanced cooking techniques and include delightful seasoning and flavors to experience. It is, therefore, most suitable in our view for people who already have some experience in the kitchen, and that would like to experiment with new cooking and dining experiences.

Here are some Blue Apron meals that we tried and reviewed

Freekeh & Vegetable “Fried Rice” by Blue Apron
Freekeh & Vegetable “Fried Rice” by Blue Apron
Buenos Aires Beef Empanadas by Blue Apron
Buenos Aires Beef Empanadas by Blue Apron

Most popular Blue Apron meals:

  • Steak & Poblano Tostadas with Cilantro Shrimp & Vegetable Salad
  • Beef & Shawarma-Spiced Rice with Carrots & Lemon Labneh
  • French Onion Soup Burgers with Creamy Mustard Potato Salad
  • Ras El Hanout Steak with Roasted Vegetables & Crispy Saffron Potatoes
  • Fontina & Caper-Stuffed Pork Roast with Fregola Sarda, Peppers & Spinach

Inside the Blue Apron box – Is It Well Organized And Eco-friendly?

With Blue Apron, all the ingredients are delivered in a labeled box, with the refrigerated proteins packed at the bottom with ice packs. Some sorting does need to be done with Blue Apron deliveries since the ingredients have not already been sorted and packed for each meal. But this only takes a few minutes to do. A great feature of the Blue Apron delivery is that they do wrap all the smaller ingredients for each dish into individual plastic bags or paper bags. Inside the Blue Apron box, you will also find colored and detailed recipe cards for the meals of your choice. The recipe card is very detailed and easy to follow, making the Blue Apron cooking experience fun and light.

Blue Apron is also focusing on making its packaging eco-friendly. Over 85% of Blue Apron packaging is recyclable by weight. That includes rigid plastic cups and trays, metal cans, carton boxes, Cardboard inserts, and molded fiber containers. The company teamed up with How2Recycle® to implement its industry-approved and easy-to-identify recycling label program.

Blue Apron Box
Blue Apron Box
Blue Apron Products

Blue Apron quality of ingredients:

Our team of meal kit experts has experienced Blue Apron meal kits on multiple occasions. We are happy to confirm excellent consistency in terms of the quality of the ingredients that are used. From our experience, all ingredients inside a Blue Apron delivery box are super fresh and of very high quality. This includes the meats that have no added hormones, sustainably sourced seafood, farm-fresh local fruits and vegetables, and the artisan sauces and spices.

Website & app

Blue Apron website and app offers both well-organized and easy to use experience. You can register, specify eating preferences, select and change your weekly recipes up to four weeks in advance and change your payment method, etc.  All of this can be completed online, easily, and practically. You can also see past recipes and future menus, including the recipe itself, ingredients list, and additional nutritional information for each dish.

Bottom line – Is Blue Apron worth it?

We hope you found our Blue Apron review helpful. If you love to cook but are somewhat bored with your regular mundane recipes, or if you want to save money and spend less time grocery shopping, Blue Apron is a great meal kit option for you!

Blue Apron delivers incredible and attractive meal kits that contain the freshest meats, fish, and vegetables straight to your door. Blue Apron supports sustainable farming practices and works with trusted producers to bring you tasty ingredients and premium-grade gourmet-like meals, with a restaurant-quality finish. The Blue Apron service is like fine dining at the comfort of being home and at a much affordable price!