Bright Cellars wine club
Bright Cellars was founded by two MIT graduates who have developed a unique pairing algorithm which ensures you receive wines that have been ideally matched to your tastes. Bright Cellars is all about the love and appreciation of the wonderful world of wine, and their main goal is to help you explore this world.
One of the big attractions of the Bright Cellars wine club is the simplicity of their membership. There is only one plan available that provides 6 bottles of quality wines on a monthly basis. With this plan, there is flexibility to choose your preferred type of wine, (red, white or mixed), and there is also the option to skip months whenever you need.
Ideal customer
There really are no criteria to being a Bright Cellars wine club member apart from possessing an interest in wine! Their club is suited to both those with a seasoned palate and those who are relatively inexperienced in the world of tasting. Regardless, Bright Cellars will assist in accessing wines that would be hard to find through normal retail channels.
Main reasons why we love Bright Cellars
- Personalized membership process
- An impressive selection of wines, both domestically and internationally
- Reasonably priced
- Delight guarantee means that if you receive a wine you did not like, this will be replaced with an alternate bottle in the next delivery at no charge.
- Membership is flexible when it comes to wine types and skipping deliveries.



How Bright Cellars personalize your experience
A big part of the Bright Cellars membership is their personalization process, which was created by their two MIT grad founders. This begins with a very simple quiz which will ascertain your taste preferences and drinking profile. Based on the outcome of this quiz, your initial shipment will be selected, and then, as you provide feedback on all subsequent deliveries, your profile is constantly updated. This means receiving wines that are increasingly suited to your palate.
Managing your account
Just like their membership, managing your account with Bright Cellars simple! You do everything via the very easy to navigate website including answering your quiz, setting up your account and confirming your first order. Once you are logged into your account, you can also peruse the available wines, rank the wines you have tasted, reorder your favorites and edit delivery preferences.
Whenever needed, you can also take advantage of their ‘Skip a Month’ policy that allows you to miss a delivery. Cancellation is also not an issue as you can do this at any time by sending an email or calling the customer service team.


The wines of Bright Cellars
The team at Bright Cellars love first-class wines! They have an extensive tasting process that sees only 1 in 12 wines tasted making it onto their wine club list. They love seeking out more unusual wines from boutique wineries from all over the world. These are the sort of wines that would be all but impossible to find in your local wine store.
We enjoyed our wine delivery from Bright Cellars. In particular, we adored the Folk & Fable Red Blend 2016. It had a hint of berries combined with a sweet spiciness. This was a lovely Californian red that went perfectly with a range of cheeses. We also appreciated the Jinxed Wine CO. Chardonnay 2016, which was a wine that was produced in the Washington state area. The Chardonnay had some lovely undertones of fruit with a surprise hint of buttered popcorn! It went perfectly with a meal of creamy pasta!
In conclusion
If you are after a wine club that has a simple membership combined with first-class personally matched wines, then Bright Cellars is a great wine club for you.
We really appreciate their personalization process and our experience showed us that the wines we received were matched perfectly to our palate. The wines were lovely to taste, and we enjoyed them thoroughly. We also thought that Bright Cellars provided impressive access to quality, small vineyard wines at very affordable prices.
We felt that 6 bottles a month was a perfect number for a wine club delivery. We were impressed with Bright Cellars and would definitely recommend trying their wine club.