HelloFresh Vs. Blue Apron 2023

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Updated In:
May 29, 2024
Full Pricing:
Updated In:
May 29, 2024

The Meal Kit Industry is constantly changing. Over the last few years many new companies have been established. There are now so many options available that if you are interested in trying the services of a meat kit company, it is difficult to know which company is the best match for you.

Two of the more established and better-known companies in the meal kit industry are Blue Apron and Hello Fresh. They have a lot in common, but there are a few important differences which I would love to share with you.

Let’s dive into a comprehensive Hello Fresh Vs. Blue Apron comparison right now!

HelloFresh & Blue Apron Variety of plan 

HelloFresh offers three different plans:

  1. Classic Plan which offers 3-4 dishes per week for 2 or 4 people
  2. Family Plan which offers 2-3 dishes per week for 4 people
  3. Veggie Plan is ideal for 2 or 4 people with a choice of 3 recipes per week.

Blue Apron offers two plan options:

  1. The Classic Plan for 2 people provides either 2 or 3 dishes per week.
  2. The Family Plan for 4 people, which provides 2-4 dishes per week.

Variety of dishes

Hello Fresh offers 17 dishes on their weekly menu. Among those dishes you can find options to cater to different needs and lifestyles – family-friendly, calories smart, vegetarian, and even two gourmet meals every single week! The menu is very flexible, and you can mix and match between different categories.   

Blue Apron, on the other end, offers its customers an amount of 8 dishes per week in the classic two-person plan and 6 dishes in their family plan (some meals may appear in both menus).among their dishes you will be able to find some vegetarian and Weight watchers options.

With both companies, you are able to change plans from week to week. Also, the diversity in both companies’ menus is great  – vegetables, beef, poultry, seafood & pork, with styles from Mexican, classic, Italian and more.

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Both companies offer great diversity – vegetables, beef, poultry, seafood & pork – there are certainly many different dining options for you.

Blue Apron and  HelloFresh Style and complexity of dishes

After experiencing both Blue Apron and Hello Fresh, we can confidently say that every dish we tasted was delicious!  we do feel that Hello Fresh tries to focus on classic and known dishes using well-known tastes and flavors, but still keeps it fresh and add some new and interesting twist in most dishes. The Hello Fresh recipes do not involve any sophisticated or difficult cooking techniques which is a lot less intimidating for many people.

In comparison, Blue Apron appears to offer slightly more sophisticated options that allows some more involved cooking techniques.  This is a great option if you are more confident in the kitchen and have some more spare time for evening cooking.

Quality of products

Both Blue Apron and Hello Fresh generally provide high quality products. Blue Apron uses farm fresh seasonal products which are sometimes organic. They state that all meats have no added hormones and all seafood is sustainably sourced. 

Hello Fresh used meats that are primarily sourced domestically. They make a promise that all poultry is both antibiotic and hormone free. Their pork is certified to be hormone free, and all seafood is sustainably sourced. It is important to note that the vegetables provided by Hello Fresh are not always organic, but they do state that their focus is not on whether or not the produce is organic, but rather that they are trying to help the customers take the necessary steps to include more fruits and vegetables in their daily lives.  

Tropical Fish Tacos by HelloFresh
Tropical Fish Tacos by HelloFresh
BBQ Chicken Tacos by Blue Apron
BBQ Chicken Tacos by Blue Apron
HelloFresh Products
Hello fresh products
Blue Apron products
Blue Apron Products

Blue Apron and  HelloFresh Box

The boxes I received from both companies were aesthetically designed and labeled with the company name. There is however a big difference between the companies once you open the box to check your delivery.

Hello Fresh send the ingredients of each dish individually organised and labeled in a transparent plastic bag.  With Hello Fresh it is simply a matter or storing the separate meal kit ingredients appropriately as all the sorting has been done for you.  This is opposed to the delivery of Blue Apron which has no labels on most of the ingredients and they are seemingly all scattered inside the box. The only items that are packaged separately are small ingredients like spices, vinegar etc for each dish. This means that you must sort and match the ingredients of each recipe by yourself which can be a time-consuming process and is an important consideration when making your selection, but it really takes only few minutes.

Hello Fresh box
HelloFresh Meals New Box
Blue Apron Box
Blue Apron Box

The app and website

Both companies offer well-organized and easy to use website and apps. You can register, specify your eating preferences, select and change plans and dishes, change your payment method etc. All of this can be completed online in a very easy and practical way. You can also see past recipes and future menus, including the recipe, ingredients list and additional nutritional information for each dish.

10 Free Meals + Free Dessert for Life + First Box Ships Free

Plan terms

The service of both companies is a subscription service, with the option to skip weeks very easily if necessary. They also both offer some flexibility in selecting your preferred delivery day. If you wish to cancel the account, you can do this online with Hello Fresh. With Blue Apron you need to contact customer support to deactivate your account but they reply very quickly.

Add ons

Hello Fresh offers two different add ons – the first one is a handy selection of kitchenware – like prep tools, cooking ware, knives, storage solutions etc. The second one is a monthly wine monthly subscription, at a cost of $89 for a selection of 6 wine bottles per month. You can choose between red, white or mixed with the wine plan. Blue Apron offers very similar add ons .They have a lovely selection of wines with the option of matching the right wine to  each dish, which is great! They also have a retail option, offering all kinds of cookware and other kitchen supplies.

The Bottom line: HelloFresh Vs Blue Apron- Who’s the winner?

Both are very good options and offer a great way to upscale your dinners. Each company appeals to a bit different audience. Hello Fresh, our own favorite, is for people who desire familiar dishes with great flavors and some new touch, yet very easy to cook and not too complicated. Blue Apron appeals to people with a passion for cooking, who would like to experience new challenges in their kitchen.    

Our winner in this battle is Hello Fresh, mainly because our team liked the taste of their dishes better. Also, we loved the fact that they make an effort to keep the cooking not too complicated and long.

Hello Fresh Is Our Winner
  • Meals are Yummy every time!
  • The best variety of classic home cooking with a chef’s touch!
  • Many easy cooking process meal options
  • Healthy eating made easy
  • Best value for money
  • Portions are very generous
10 Free Meals + Free Dessert for Life + First Box Ships Free
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