HelloFresh Vs. EveryPlate – A Comprehensive Comparison Based On Our Experience In 2024

Note: We write our honest review on each product, however, we might receive a sales commission to support this website. See our full disclosure here.

Full Pricing:

$9.99 First shipping is FREE

Around $10.99 per box
Updated In:
July 5, 2024
Full Pricing:
$8.99 per box
$4.99 per serving
Updated In:
June 17, 2024

Meal kit services offer a convenient and delicious way of getting dinner to the table with minimal fuss. Meal kits will help you avoid meal planning and grocery shopping and are designed to help you eat healthier. They also cut down a lot on valuable meal prep time!

But – with so many options available in 2024, it can be pretty overwhelming, especially if you are new to the world of meal delivery services. This is why we created the Meal Kit Review. We have been covering the meal delivery space for many years and have dedicated our efforts to providing the best information to help you decide which box is right for you.

For our reviews, we’ve tried each meal kit service for two weeks (receiving two boxes each) to give you accurate and current insights. Our reviews will let you know exactly what you can expect from these meal boxes in 2024 and point out the main differences between the services.

You might already be familiar with two big names: HelloFresh and EveryPlate. Both are top-rated in the meal delivery world. But what makes them different, and are they worth it? 

Before we compare them, one question that is asked often is – Is EveryPlate owned by HelloFresh? The simple answer is yes. EveryPlate was launched by Hello Fresh in 2018 as an affordable meal kit subscription alternative.

At first glance, the two services are pretty similar. Both send tasty meal recipes with all the pre-portioned ingredients needed to cook dinner at home and take the hassle out of wondering what to cook. However, HelloFresh is noticeably more expensive. Is it worth the extra cost? Are the meals offered better? How should you choose between these two services? This guide is designed to help you quickly determine the best meal delivery box for you.

Short on Time? Our winner is HelloFresh. Here’s why…

Both HelloFresh and EveryPlate offer only subscription meal kit service, with no option for a one-time purchase of meal boxes. While both boxes are great, HelloFresh is our winner for 2024 meal kit boxes. HelloFresh offers more variety in terms of high-quality ingredients and includes more advanced recipes to keep things interesting.

What is HelloFresh?

HelloFresh is a weekly meal kit delivery box that arrives right at your door – helping you save time, money, and hassle when planning and cooking your meals. Each box has fresh, wholesome ingredients and directions to cook each meal. Currently, six different meal plan options can be ordered for a family of two or four. Under each plan, you can choose how many meals you’d like to receive.

What is EveryPlate?

EveryPlate is a weekly meal kit delivery box shipped directly to your door. EveryPlate focuses on offering ultra-affordable meals, priced at a minimum of $5 per meal (plus a very attractive introductory promo, with meals at less than 2$ per serving!). This budget-friendly meal kit features a weekly rotating selection of 26 affordable and delicious meals.

Pros and Cons of Each Meal Kit Service



  • Lots of variety in meals and a rotating selection of 45+ exciting menu options
  • Six options to meet specific dietary preferences – low-calorie, vegetarian, family-friendly, and more
  • Delivers once weekly
  • Eco-friendly packaging
  • Great for home cooks who want to try new recipes
  • Family-friendly options
  • Healthy, well-rounded meal options
  • No long-term commitment required
  • Many market add-ons



  • The price is higher than EveryPlate
  • Do not use organic ingredients
  • Limited options for some diets, such as a ketogenic or vegan 




  • The most affordable price point
  • Fresh, high-quality ingredients
  • Rotating menu selection of 26+ menu items
  • Pre-portioned ingredients
  • Simplistic and realistic meal options – Good for picky eaters



  • Limited options for those on specific diets, such as vegan or low-carb
  • Uses conventional, non-organic ingredients
  • Lacks advanced recipes or may be limited in ingredients
Apricot Chicken by Hello Fresh
Apricot Chicken by Hello Fresh
Steak Frites by EveryPlate
Steak Frites by EveryPlate
10 Free Meals + Free Dessert for Life + First Box Ships Free
BEST 2024 OFFER: Try Everyplate at $1.49 per meal + get 20% off next 2 boxes!

Comparing Meal Plans


HelloFresh lets you customize the meals you receive based on six factors: Meat & Veggies, Veggie, Family-Friendly, Fit & Wholesome, Under 20 Minutes, and Pescatarian. When you subscribe to HelloFresh, you’ll select at least one (but up to six) of these factors, allowing you to customize a meal kit plan that works for you and your family.

How many meals you’d like delivered per week depends on your personal preferences. HelloFresh allows subscribers to choose from deliveries of 2 to 6 meals per week. New subscribers also get a free dessert included in every box!



EveryPlate allows you to customize the meals you receive based on five factors: Meat & Veggie, Veggie, Quick & Easy, Family Faves, or Calorie Smart. Users can select one or more options to gain access to a variety of different meals based on their dietary preferences. In terms of frequency, boxes can include either three, four, or five meals per week. 

Roasted Pork Tenderloin by Hello Fresh
Hello Fresh Box Review
EveryPlate Unbox
EveryPlate Unbox

Hello Fresh vs. EveryPlate Meal Style and Variety


HelloFresh offers a fantastic amount of chef-designed recipes per week. The extensive menu includes great favorite meals with an upgrade, categorized as family-friendly, low-calorie, low-carb, vegetarian, gourmet, light Prep, and easy clean-up.

On top of the regular meal kit variety offered weekly, HelloFresh also provides a great market – an online store offering customers a vast range of add-on options, from fresh produce and grocery store essentials to prepared and ready-to-heat-and-eat meals, sides, and dessert options. All items can be added to your weekly Hello Fresh delivery order.

HelloFresh offers classic favorite meals with well-known tastes and cooking techniques, but always with a chef’s nice twist. HelloFresh’s meal kits are relatively easy to prepare, so dinner is never a chore. However, there are always slightly more sophisticated meal options (categorized as ‘GOURMET’ on the weekly menu).

Notably, HelloFresh focuses on helping customers make well-balanced and nutritious meals at home, using high-quality ingredients and lots of fresh veggies.


EveryPlate offers its customers a nice variety with 13 weekly recipes. As an EveryPlate customer, you can upgrade to a premium meal for an additional $2.99 per serving. The weekly menu includes two protein packs as add-ons to your delivery box.

Since EveryPlate is focused on keeping prices low, the menu does not cater to special dietary restrictions such as gluten-free, low-carb, or low-calorie. The EveryPlate recipes are well suited to regular diets.

As EveryPlate meal kit delivery service is focused on offering the most affordable meal kits, at the bottom line, they provide simpler meals with fewer ingredients and easy-to-follow recipes. You will find many classic-style recipes like pasta, fajitas, or fried rice. Most meals use only a few utensils or complicated cooking processes.

Both meal delivery services try to make the weekly menu diverse, with many culinary styles. You will be able to find light Mexican-style meals, some Italian classics, Asian-style meals like stir-fry or noodles, and more.

Hello fresh vs everyplate

Is It Tasty? Here’s What We Thought

For this review, we tried three meals from our HelloFresh box. All meals were great, and we especially enjoyed making HelloFresh’s Sloppy Pork Joe recipe, which was served with a creamy lime slaw. Everything about this meal was excellent – from start to finish. We loved the limited prep time required. Overall, the end product exceeded our expectations. The pork was moist and juicy, with a great mix of sweet and smoky flavors. The pairing of creamy lime slaw completed the meal nicely. We thought this meal was delicious.

To compare accurately, we tried a similar amount of recipes from EveryPlate. We attempted the Herby Parmesan-Crusted Chicken recipe. This recipe is a classic twist on a “shake and bake” type chicken –  but even more delicious. The ingredients and instructions included were straightforward, and the steps were easy to follow. In terms of taste, the panko breadcrumbs gave the chicken a crispy, golden-brown coating, which was delicious. The pairing with garlic mashed potatoes and zucchini rounded out this meal. We recommend this recipe to anyone who likes a hearty, traditional meal. 

Other Popular Meals To Try

Our tasting experience with Both EveryPlate and HelloFresh meal kit services was very pleasing. The meals were always delicious and fun to cook.

However, it is notable that the HelloFresh meals are more upscale and exciting than the EveryPlate meals, which were pleasing yet relatively simple and more suitable for picky eaters and students who are low on the budget.


Some Noteworthy Delicious Meals to Try From HelloFresh:

  • Homestyle Turkey and Biscuit Pot Pie With Carrots, Celery, and Fresh Thyme
  • Figgy Balsamic Pork With Roasted Carrots and Thyme Potatoes
  • Shrimp Pasta Primavera With Lemon Sauce, Bell Peppers, Zucchini and Peas
  • Sweet Potato Fajitas With Pepper Jack, Pickled Onion, and Lime Crema
  • Zucchini and Tomato Flatbreads With Lemon Ricotta, Fresh Parsley, Honey, and Chili Flakes
  • Proscuitto-Wrapped Chicken With Safe Over Truffle Mushroom Risotto and Parmesan 


Some Fantastic Classic Meals to Try From EveryPlate:

  • Roasted Garlic Dijon Butter Steak With Brussels Sprouts and Mashed Sweet Potatoes
  • Herby Parmesan-Crusted Chicken With Garlic Mashed Potatoes and Roasted Zucchini
  • Kung Pao Beef Bowls With Green Bell Pepper and Peanuts
  • Pepper Jack ‘Shroom Quesadillas With Caramelized Onion, Lime Crema, and Spicy Pico
  • Super Smashed Burgers With Caramelized Onion, Chipotle Aioli, and Potato Wedges
  • Creamy Lemon Herb Chicken With Roasted Sweet Potatoes and Carrots

Quality of Ingredients


The HelloFresh ingredients in their meal kits are carefully picked and always of the highest quality. Their meats and seafood are primarily domestically sourced and responsibly raised without any added hormones. The company also offers some organic ingredients in its meals.

From their menu, you will note that HelloFresh is focused on assisting customers in increasing their fresh vegetable intake and creating a healthy eating lifestyle. The weekly menu features seasonal vegetables, like Brussels sprouts and pumpkins during fall or tomatoes and green beans during summer.



As the prices of EveryPlate are relatively low, we did not have high expectations during our EveryPlate testing experience. However, we were happily surprised to see that the quality of the ingredients they send is excellent. Everything was of exceptional quality.


Diet and Lifestyle Support

HelloFresh and EveryPlate offer similar diet and lifestyle support options, such as low-calorie options and options that can be prepared quickly. On top of that, Hello Fresh offers many carb-smart and protein-smart meal options and even some vegan meals every week. However, neither box can be customized for specific dietary preferences, such as dairy-free or gluten-free. Current options for both include calorie-smart options, vegetarian options, family-friendly options, and pescatarian meals.

Pricing of Meal Kit Services

EveryPlate and HelloFresh are similar in design, yet EveryPlate is a more affordable option. EveryPlate is known as one of the cheapest meal kit services on the market. If you do not have specific dietary needs and want to benefit from delicious meals, EveryPlate is a viable option. EveryPlate is a better option for simpler meals, whereas HelloFresh is a better option for more advanced and unique recipes with diverse flavor profiles.

What Customers Think

In general, both HelloFresh and EveryPlate receive overall good reviews from customers. Most customers agree that EveryPlate is an excellent deal for those looking for affordable meal kit delivery. On the other hand, reviewers note that the variety and complexity of meals on HelloFresh are better than those on EveryPlate.

HelloFresh Common Reviews:

“I used to think I would never want to sign up for one of the meal kit plans. Thought portions would be too small or that it would be too expensive. However, despite my enjoyment for cooking I would either be too lazy to meal plan and would just go back to eating the same things each time. Was also a victim of the fast food thing following long work days.

Got a free box and was thought, cool free food. We enjoyed the meals and then forgot to unsub for the following week, but then enjoyed those too. A lot. So now after 3 months we stuck with it. Out of all the meals so far there hasn’t been one I disliked, and the majority I rate as 5/5.

I eat vegetarian so I find there are a lot of choices, and at first I thought the portions would be too small but they end up being just right. It’s exciting to try new recipes each week and we have enjoyed keeping the recipe cards too in case we want to cook something on our own! I feel like we have saved money in a way, and we actually eat decent-tasting food more.

Just a happy customer right now!”

“I’m happy with it too. I’ve been doing meal kits on and off since 2020 and bounced around different ones. HF is a little pricier than others but it’s the one that stuck for me because I enjoy the menu the most. And the service has improved a lot over the years. Used to be you wouldn’t get notified about the delivery and just have to remember to check for it, now I get an email with an expected delivery time and another after it’s been dropped off. And all the add-ons they’ve been introducing have been fun to peruse.”

Common complaints include mainly the higher price point. 

EveryPlate Common Reviews:

“I like it and have been using it for 6 months. It doesn’t replace the grocery store bc I still have to get breakfast and snacks. I have one serving for dinner and one for lunch usually. I like to keep some nights open for something simple like grilled cheese when I don’t feel like cooking.”

“I strongly don’t like going to the store and I save time not meal planning. I enjoy EveryPlate for that reason and I really don’t have to go to the store very often for basic ingredients. I’m able to get just enough leftovers or order an extra meal for my lunches. I spend about 90.00 a week for 7 meals from EveryPlate.”

Common complaints include sometimes issues with produce quality and delivery issues.


Customer Support

HelloFresh has a comprehensive help center that can help you quickly find answers to frequently asked questions. HelloFresh is available via chat support or over the phone at (646) 846-FOOD (3663) if you need further assistance.

EveryPlate also has a frequently asked questions page that is a helpful starting part if you have questions about your box or delivery. If you can’t find your answer, EveryPlate can be reached by phone at (973) 210-4915 or via chat support.


The Delivery Box and Delivery Areas

HelloFresh delivers to all mainland states in the USA. EveryPlate ships to the vast majority of the continental USA zip codes. You can find out if EveryPlate ships to your address as part of the signup process by entering your zip code). Neither of the two ships delivers boxes to Alaska or Hawaii.



The delivery box from HelloFresh arrives with all your ingredients sorted and labeled per meal kit. Each meal’s ingredients are packed in separate paper bags, so no sorting is required during unpacking. You will also find full-color recipe cards for each meal in the box.  

The two-sided recipe card outlines the ingredients you got, extras you will need to have at home (like olive oil, salt, and pepper), step-by-step instructions, calorie count, cooking time, and food allergies information (even though they do not offer plans for specific allergies like nut-free plan or dairy-free plan).

HelloFresh prioritizes eco-friendly packaging and recycling. The company has carefully thought out every portion of the packing to ensure it can be recycled. We found the directions provided by HelloFresh easy to follow in terms of recycling. 



As EveryPlate is focused on keeping costs and prices low, the ingredients are not packed and sorted per meal, so you will need to sort these while unpacking. It only takes a few minutes, so it’s not a big deal and saves many packaging costs.

With both delivery boxes, the proteins are located at the bottom of the box with gel ice packs to keep them cool during delivery, and even stay out of the fridge a bit after delivery if you are not home to accept them. All boxes and separators are 100% curbside recyclable. To recycle gel ice packs, you can use a scissor to cut a small corner of the pack and empty the contents into the trash. You can also recycle the liner inside the box by cutting off the plastic film, trashing the interior, and recycling the film.


Managing Your Online Account

With HelloFresh and EveryPlate meal kit delivery services, signing up for a new subscription account is easy online. Both offer websites and apps that make managing your account incredibly easy.

Once you have signed up, you can manage all your account elements, including meal planning for weeks ahead, updating your dietary preferences, and stipulating payment preferences.

You can also easily skip weeks when needed and pause your account on the spot, with no need to contact customer service or pay any extra fees.

HelloFresh vs. EveryPlate –  What’s the Bottom Line?

Our Winner Meal Delivery Service is HelloFresh!

Overall, we enjoyed the tasting experiences of both HelloFresh and EveryPlate meal delivery services. While HelloFresh was our overall winner when comparing the two services, both services are great depending on the target audience. Each meal kit has pros and cons, which means your decision may come down to your overall budget and the style of meals you prefer.

After examining all criteria for both services, our overall vote is for the HelloFresh meal kit service. HelloFresh offers a notable reacher variety in their weekly meals, including more exciting ingredients. The style of dishes was more appealing and tempting for great home-cooked dining options.

When considering the price per meal and shipping costs, HelloFresh is more expensive than EveryPlate. However, this extra cost is worthwhile due to the high-quality produce they utilize. In addition, HelloFresh offers more meal options to accommodate special dietary needs or specific diets, such as low-carb, vegetarian, and calorie-smart options. Lastly, we loved the HelloFresh market feature, which can make your life even easier by saving extra grocery shopping trips.

Hello Fresh Is Our Winner
  • Meals are Yummy every time!
  • The best variety of classic home cooking with a chef’s touch!
  • Many easy cooking process meal options
  • Healthy eating made easy
  • Best value for money
  • Portions are very generous
10 Free Meals + Free Dessert for Life + First Box Ships Free

Related FAQ’s

The cheapest alternative to HelloFresh is EveryPlate, a daughter company of HelloFresh. This alternative is focused on offering budget-friendly, low-cost meal kits.

EveryPlate can keep the price of their delivered meal kits down by combining all ingredients in one box. This helps them keep their packaging costs down and keep your price low. Moreover, the company focuses on creating simpler recipes with fewer ingredients per recipe. This also helps it keep prices lower.

EveryPlate is owned by the HelloFresh Group. This brand offers both EveryPlate and HelloFresh under its umbrella, each of which is targeted to consumers looking for a different type of meal delivery box experience.

The meal kit industry has many competitors, each offering unique recipes, diet options, pricing structures, and more. Some delivery meal kit alternatives to HelloFresh include Home Chef, Blue Apron, and more.

Yes, it is possible to save money by using HelloFresh. Ultimately, how much money you will save depends on your spending habits. If your alternative to using a delivery meal kit service is ordering-in food, the answer is most definitely yes. It is often cheaper than grocery shopping, especially since meals are pre-portioned and help eliminate food waste.

Meal kits also use healthy ingredients that help you manage your portion control. Cooking with fresh ingredients and following meal kit recipes can help you get a nutritious balance of macronutrients and micronutrients essential to your health. In addition, meal kits can be customized based on your health preferences, such as vegetarian, low-cal, or low-carb meals.

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