blue apron logo

Blue Apron delivers all the freshest meats, fish, fruits, and veggies direct to your door in an insulated box.

Pricing: 10.99$ per serving for 2-person plan.
8.99$-9.99$ per serving for family plan

(Updated to May 2018)

HelloFresh is a healthy eating company with the freshest ingredients and the most delicious recipes for individuals and families.

Pricing:  9.99$ per serving for classic or veggie plan
8.74$ per serving for family plan

(Updated to May 2018)

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The Meal Kit Industry is constantly changing. Over the last few years many new companies have been established. There are now so many options available that if you are interested in trying the services of a meat kit company, it is difficult to know which company is the best match for you.

Two of the more established and better-known companies in the meal kit industry are Blue Apron and Hello Fresh. They have a lot in common, but there are a few important differences which I would love to share with you.

So, let’s dive in to a comprehensive comparison right now!

Variety of plan 

Blue Apron has 2 different plan options. The Classic Plan for 2 people provides either 2 or 3 dishes per week and the Family Plan for 4 people, which provides 4 dishes per week. . On the other hand, Hello Fresh offers three different plans –  The Classic Plan which offers 3-4 dishes per week for 2 or 4 people, The Family Plan which offers 2-3 dishes per week for 4 people and the Veggie Plan which is ideal for 2 or 4 people with a choice of 3 recipes per week.

Variety of dishes

Blue Apron offers a selection of 12 dishes per week. These are divided between their two plans –  8 dishes for the 2-person Classic Plan and 4 dishes for the Family Plan. Hello Fresh offers a total of 15 recipes per week, also divided between their different plans. There are 8 in the Classic Plan, 4 in the Family Plan and 3 in the Veggie Plan. To clarify, this means that if you select the Veggie Plan you do not have the flexibility of choosing the dishes. You cannot mix dishes from the different plans during the one week but you can switch plans from week to week.

Tropical Fish Tacos by HelloFresh
Tropical Fish Tacos by HelloFresh
BBQ Chicken Tacos by Blue Apron
BBQ Chicken Tacos by Blue Apron

Both companies offer great diversity – vegetables, beef, poultry, seafood & pork – there are certainly many different dining options for you.

Style and complexity of dishes

after experiencing both Blue Apron and Hello Fresh, I can confidently say that every dish I tasted was delicious!  I do feel that both Hello Fresh and Blue Apron try to focus on more classic cooking using well-known tastes and flavors. The recipes do not involve any sophisticated or difficult cooking techniques which is a lot less intimidating for many people.  This makes both companies a great place to start, especially if you are new to using meal kits.

Quality of products

Both Blue Apron and Hello Fresh generally provide high quality products. Blue Apron uses farm fresh seasonal products which are sometimes organic. They state that all meats have no added hormones and all seafood is sustainably sourced. 

Hello Fresh used meats that are primarily sourced domestically. They make a promise that all poultry is both antibiotic and hormone free. Their pork is certified to be hormone free, and all seafood is sustainably sourced. It is important to note that the vegetables provided by Hello Fresh are not always organic, but they do state that their focus is not on whether or not the produce is organic, but rather that they are trying to help the customers take the necessary steps to include more fruits and vegetables in their daily lives.  

HelloFresh Products
Hello fresh products
Blue Apron products
Blue Apron Products

The Box

The boxes I received from both companies were aesthetically designed and labeled with the company name. There is however a big difference between the companies once you open the box to check your delivery.

Hello Fresh send the ingredients of each dish individually organised and labeled in a transparent plastic bag.  With Hello Fresh it is simply a matter or storing the separate meal kit ingredients appropriately as all the sorting has been done for you.  This is opposed to the delivery of Blue Apron which has no labels on most of the ingredients and they are seemingly all scattered inside the box. The only items that are packaged separately are small ingredients like spices, vinegar etc for each dish. This means that you must sort and match the ingredients of each recipe by yourself which can be a time-consuming process and is an important consideration when making your selection.

Hello Fresh Box
Blue Apron Box
Blue Apron Box

The app and website

Both companies offer well-organized and easy to use website and apps. You can register, specify your eating preferences, select and change plans and dishes, change your payment method etc.  All of this can be completed online in a very easy and practical way. You can also see past recipes and future menus, including the recipe, ingredients list and additional nutritional information for each dish.

Hello fresh app
Hello fresh app
Blue Apron app
Blue Apron app

Plan terms

The service of both companies is a subscription service, with the option to skip weeks very easily if necessary. They also both offer some flexibility in selecting your preferred delivery day. If you wish to cancel the account, you can do this online with Hello Fresh. With Blue Apron you need to contact customer support to deactivate your account but they reply very quickly.

Add ons

Hello Fresh offers two different add ons – the first one is a handy selection of kitchenware – like prep tools, cooking ware, knives, storage solutions etc. The second one is a monthly wine monthly subscription, at a cost of $89 for a selection of 6 wine bottles per month. You can choose between red, white or mixed with the wine plan. Blue Apron offers very similar add ons .They have a lovely selection of wines with the option of matching the right wine to  each dish, which is great! They also have a retail option, offering all kinds of cookware and other kitchen supplies

Pricing

Hello Fresh offers the Classic and the Vegetarian plan for $9.99 per serving per person, and the Family Plan, which is only available for 4 people for $8.74 per serving per person. Hello Fresh has no extra shipping cost. Blue Apron offers the Classic Plan (2 people)  for $9.99 per dish per person, and the Family Plan (4 people) for $8.99 per dish per person.  There is an additional shipping cost of $7.99 for the 2-person plan for 2 dish per week option.

blue apron logo

Blue Apron delivers all the freshest meats, fish, fruits, and veggies direct to your door in an insulated box.

Pricing: 10.99$ per serving for 2-person plan.
8.99$-9.99$ per serving for family plan

(Updated to May 2018)

HelloFresh is a healthy eating company with the freshest ingredients and the most delicious recipes for individuals and families.

Pricing:  9.99$ per serving for classic or veggie plan
8.74$ per serving for family plan

(Updated to May 2018)

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